Be The Bear

Be The The Bear is the nom de plume of Swedish artist and producer Christina Wehage. She is also the founder of the record label Loud Attic Records. Wehage is a one-woman music machine with a bubbly yet clever pop sensibility and an avant-garde persona reminiscent of Bjork and AURORA. Her debut single “Erupt” was released last year and scored success right off the bat, landing placement in an international TV commercial for Volvo and topping the Swedish iTunes charts.

Her sophomore release “I Don’t Want To” and then following GOLDHOUSE collaboration “Ruler” were both instantly added to Spotify’s highly-coveted New Music Friday US as well as Apple Music’s Future Hits and Best of the Week. Her most recent single “Mermaid” was featured in another big commercial for Volvo, as well as topping the iTunes charts in Sweden and making Spotify’s New Music Friday Sweden.

The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it’s because you’re trying to deal with something. I wasn’t facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself. When asked about Erupt, Christina states: “Erupt is my ode to new places in life and an invocation to the fearlessness in all of us. It’s about the learning experience of transporting strong emotions into something physical”.

“Cinematic and stunning, ‘Erupt’ is the goosebump inducing debut single from Be The Bear” – Wonderland Magazine

“Reminiscent of Björk in its sheer free-wheeling creativity, ‘Erupt’ is a beautiful, wholly inspired return” – Clash Magazine

“The sweeping orchestral arrangement and minimal electronic touches have garnered comparisons to AURORA and Florence + The Machine; artists similar not only in sound but in the fairytale feel of their various works. ‘Erupt’ seems an apt name for the artist’s almost volcanically dramatic arrival on the pop scene” – Line Of Best Fit