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BUMP is the brand new single from Be The Bear.

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Alphabet Bands ♥: “Come one, come all, join us on a ride to the sugar coated brightness of Be The Bear. Enter through the candy cane archway and gaze in wonder at this Willy Wonka world in front of you. If you like your pop a little bitter to the taste, a bit darker and heartbroken then be prepared, this is going to be like taking a Care Bear stare to your cold cold heart.”

Born Music UK ♥: “Scandanavian duo Be The Bear release more sparkly dream pop in the form of latest single ‘Bump’. A sugar coated electro gem with all the quirk of Bjork and the awesome vocals to match. Christina’s dual heritage of Danish and English give her voice a truly unique sound which many would find hard to imitate or assimilate, therefore Be The Bear are in a great position when it comes to releases and touring as their sound really stands out in the UK market.”

The Sound Of Confusion, UK ♥: “After the beefier pop of ‘Coffee Kids’ and the gentle fade of ‘Bad Things’, this new release sees them take their electronic alt-pop to a lighter and more honeyed place. Production-wise ‘Bump’ is fairly twee and makes no attempt to hide the fact. The shrill vocals are cute and cuddly and and the electronics are sparkly and primitive but they combine together well. This pair must be stacking up the tunes by now, so maybe we’ll get an album before the year’s out, and with the latest Passion Pit album passing by without anyone giving it a second look there could be a Be The Bear-shaped gap in the market to be filled for those who like their pop alternative and with an extra teaspoon of sugar.”

Coffee Kids

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Australian acid stag ♥: “Danish/English siren Christina Wehage births experimental pop with the aid of Swedish producer Mattias Bolin under the name of Be The Bear. Ever wondered what it would sound like if School of Seven Bells made love to Björk whilst on speed? New single ‘Coffee Kids’ is just that.”

flyingwithanna.com ♥: “Swedish duo Be The Bear encompass everything that is so good about Swedish music. The smooth pop-electro beats, the soaring female vocal, and the infectious melodies. Be The Bear do sound a little like Niki & the Dove, Bjork or a Swedish version of Purity Ring. But comparisons aside, I do think they hold there own, and with songs like ‘Coffee Kids’ it’s easy to see why I say that. The song which is their latest single begins with woozy vocal over piano chords but soon explodes into glittery dance beats.”

British The Sound Of Confusion ♥: “Following on from the super alt-pop of last single ‘Bad Things’ are Swedish/Danish/English duo (work that one out) Be The Bear who are somehow hiding under the radar of much of the UK’s music press, when really they’re producing the exact sort of music we should be doing our damnedest to promote and bring decent pop back to the forefront of our insipid commercial music scene. Surely it’s only a matter of time until NME Magazine, BBC Radio 1 and all the other outlets currently playing it remarkably safe take a leap of faith and embrace what this pair are doing. If ‘Bad Things’ was a great track that may have been just a touch too downbeat and maybe lacking maximum commercial potential then they should try this new single on for size.

On ‘Coffee Kids’ they don’t just up the pace a little, the whole song is a step up in many ways; more contagious, more radio-friendly, more universal in appeal and in possession of some serious crossover appeal. It’s not selling-out by any stretch of the imagination, it’s just a very very good electro-pop tune that retains enough grit to keep its soul intact. So come on UK, there’s much more to the pop scene than big US female stars and arrogant rap dinosaurs, Be The Bear are proving that with a glint in their eyes and a fire in their belly, plus they have the tunes to get the public on board. It’s time to give yourselves a slap in the face and venture beyond the usual suspects.”

Bad Things

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“If the pop music industry in the UK has any respect for itself, it [Bad Things] will be hailed like ‘Gotye’ or ‘Fun’. Niki and the Dove might be the latest cover story for Scandinavian pop, but that may soon shift to highlight Be The Bear and rightfully so” 5/5 – Samuel Litherland, Born Music UK

“Scandinavia once again proves to be a musical paradise … the voice of the singer seems to swim in places recalling the best achievements of Bjork, or the charismatic voice of Florence Welch. Being among the first (musical) pioneers to discover the band gives us good reason to feel proud.”
- Music Is, Poland

“Be the Bear is vocalist Christina Wehage and producer Mattias Bolin, an indie pop duo (and that’s an understatement since they cover a multitude of genres) from Gothenburg, Sweden. They released their first EP Fireships last December but have now been drawing some attention with their new single “Bad Things.” It’s an incredibly catchy indie pop song, tailor-made for the summer. We’ll surely be hearing more from these two in the near future.” – Hot Shit

“I feel like there are no words to describe some songs. I feel like serenity and sincerity can join our souls through music. I feel like Be The Bear is one of few acts that really knows how to do that, so simple and pure. Listen to the lyrics, listen to Christina’s voice, and if you’re lucky you’ll understand what I’m saying. 5/5″
- Play My Tape, Portugal

“Be The Bear’s tasty brand of electro pop had me hooked on my very first listen. Her voice slays me.”
- Syffal, USA


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“Be The Bear have just released their latest EP entitled Fireships, with which they are seeking to position themselves as one of the most exciting duos in recent years from this region of the world … A mixture of sticky sweet electropop and acoustic elements that make this pair stand next to other acts like The Knife or iamamiwhoami, only Be The Bear contains color grades much higher.” - Indietheka, Spain

“I can’t imagine there being better pop around right now” – Dr Indie, Sweden

“With titles like Exploceans and Howl, produced in a Bon Iver-like mist of subtle details and a sonorous mix of vocals, this is a very promising debut that definitely needs to be heard” – Album Of The Week, Popbrus, Sweden

“This week Kulturbloggen reviews the new, critically acclaimed album by Swedish First Aid Kit and to elaborate on approximately the same genre (but above all, women in music) seemed natural when Be The Bears musical treasure lay waiting in our inbox … Check out this touching, powerful and heart-warming song and keep your fingers crossed that 2012 is the year of Be The Bear” – Music Tip Of The Week, Kulturbloggen

“Be The Bear’s music is what you’ll have in your headphones while lying in the hammock this summer (except when listening to the summer jockey or a bumblebee). It syncs with nature and creates a harmonious interaction between voice, music and nature that attracts the free, simple and summer crazy. It makes me want to run barefoot through the paddock, leap into the water and put berries on a straw. It makes me want to Be The Bear”
- Aveny.se

“It is quite a set of pipes that vocalist Christina Julia Wehage has been blessed with, her remarkable voice getting a full workout on the acoustic, folk-tinged ‘Howl’ … Final track ’2 Souls’ is probably a good example of what Be the Bear are all about, Scandic pop with an experimental edge all underpinned with Wehage’s fine voice. With a 2012 tour in the pipeline we suggest keeping your eye’s & ear’s peeled for this local duo. People, you have been advised!” – InMyKitchen

My New Glow

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Heart On A Line

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Be The Bear released their first unsigned recording entitled ‘My New Glow’ on April 1, 2011 – Christina’s 26th birthday. The single features the song “My New Glow” and a re-recorded, partially re-written version of “Heart On A Line”.

Six months before its inclusion on this single, the band recorded an earlier version of the track ‘Heart on a line’ which was chosen as the soundtrack to the SAAB 9-4X commercial, and in just a few days was seen by thousands of listeners on YouTube.

In October 2011 the band donated their song “Heart On A Line” to the Swedish charity organisation “Ung Cancer” (Young Cancer). The song was included on the “Det Är Okej Att Känna” (It’s OK To Feel) CD released on iTunes the 3rd of October 2011. The song was also featured in the short film “Det Är Okej Att Känna Hopp” (It’s OK To Feel Hope”), one out of five films in the campaign.


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Their cover version of the Swedish Folksong “Barfotavisan” by Mats Paulson is currently being aired on Swedish national television in a commercial for the florist chain Blomsterlandet, running for the second summer in a row.