My New Glow
Heart On A Line
Be The Bear released her first unsigned recording entitled ‘My New Glow’ on April 1, 2011. The single features the song “My New Glow” and a re-recorded, partially re-written version of “Heart On A Line”.
Six months before its inclusion on this single, Be The Bear recorded an earlier version of the track ‘Heart On A Line’ which was chosen as the soundtrack to the SAAB 9-4X commercial, and in just a few days was seen by thousands of listeners on YouTube.
In October 2011 Be The Bear donated the song “Heart On A Line” to the Swedish charity organisation “Ung Cancer” (Young Cancer). The song was included on the “Det Är Okej Att Känna” (It’s OK To Feel) CD released on iTunes the 3rd of October 2011. The song was also featured in the short film “Det Är Okej Att Känna Hopp” (It’s OK To Feel Hope”), one out of five films in the campaign.
Be The Bear’s cover version of the Swedish Folksong “Barfotavisan” by Mats Paulson is currently being aired on Swedish national television in a commercial for the florist chain Blomsterlandet, running for the third summer in a row.