ABOUT BE THE BEAR
Be The Bear is the Art Pop baby of Swedish singer, songwriter & producer Christina Wehage. Her singles “Bad Things” and “Bump” have topped the iTunes charts in Sweden. Be The Bear’s debut album is to be released in 2016. Two songs from the album are being featured in Volvo commercials on TV internationally.
“Swedish siren Christina Wehage births experimental pop under the name of Be The Bear. Ever wondered what it would sound like if School of Seven Bells made love to Björk whilst on speed? New single ‘Coffee Kids’ is just that.” - acid stag, Australia
“If the pop music industry in the UK has any respect for itself, Be The Bear will be hailed like Gotye or Fun. Niki and the Dove might be the latest cover story for Scandinavian pop, but that may soon shift to highlight Be The Bear and rightfully so” 5/5 – Samuel Litherland, Born Music UK
“a multcoloured melody that eschews early Bjork and Niki and the Dove. Surging forth on a joyous ride of electro pop that shoos and coos bad karma away from your body” - God Is In The TV Zine, UK
“Be The Bear’s tasty brand of electro pop had me hooked on my very first listen. Her voice slays me” - Syffal, USA
“Scandinavian indiepop act Be The Bear have recently released their debut EP Fireships into the global arena, creating a musical landscape full of indiefolk, dance and electropop. Topping the Swedish iTunes charts with single Bad Things and enjoying airplay in the US, Singapore, Germany and Japan, Be The Bear is helping Scandinavian pop gain worldwide status” - 1883 Magazine, London
Be The Bear released her first unsigned recording entitled “My New Glow” on April 1, 2011. The single features the song “My New Glow” and a re-recorded, partially re-written version of “Heart On A Line”. Six months before its inclusion on this single, she recorded an earlier version of the track “Heart On A Line” which was chosen as the soundtrack to the SAAB 9-4X commercial, and in just a few days was seen by hundreds of thousands of listeners on YouTube.
All of Be The Bears music is recorded, produced, mixed and mastered by Wehage in her studio Loud Attic in Gothenburg, Sweden together with co-owner and mix-engineer Unne Liljeblad.
Her cover version of the Swedish folk song “Barfotavisan” by Mats Paulson is currently being aired on Swedish national television in a commercial for the florist chain Blomsterlandet, running for the third summer in a row. Wehage had not anticipated how popular the cover would be, as it’s very different from her own songs.
In October 2011 Be The Bear donated her song “Heart On A Line” to the Swedish charity organisation “Ung Cancer” (Young Cancer). The song was featured in the short film “Det Är Okej Att Känna Hopp” (It’s OK To Feel Hope”), one out of five films in the campaign. The song was also included on the “Det Är Okej Att Känna” (It’s OK To Feel) CD released on iTunes.
Be The Bear released her debut EP “Fireships” in the winter of 2011. At this point Wehage was working with producer Mattias Bolin and the music had a lot of acoustic influences. The “Fireships” EP got some great reviews from all over the world.
All of Be The Bear’s artwork is created by celebrated Vietnamese artist Khoa Le, who has had her own solo exhibition for over a year at the Daydreamer Gallery, Ho Chi Minh City. Her visuals for Be The Bear are based on concepts drawn from Wehage’s lyrics.
In 2012 Be The Bear released electropop single “Bad Things” which topped the iTunes charts in Sweden, quickly gaining a lot of hype and attention on the internet internationally, with a lot of very positive reviews. Shortly after that Wehage released broody single “Coffee Kids”, especially popular in clubs and on the EDM-scene.
In 2013 Be The Bear were asked to write a song for Volvo. Christina sat down in the studio with mixer and producer Unne Liljebad and together they wrote “Sparks”, a cute and upbeat love song with a slightly different feel from Be The Bears other work. The single was well recieved and led to several other feature opportunities with Volvo in the next couple of years.
Be The Bear then released the single “Bump”, which reached new heights, topping iTunes electronic charts in Sweden and getting some impressive reviews internationally. The single has been played on the radio in America, Britain, Japan, Singapore, Germany, France and Scandinavia.
Be The Bear is planning to release her debut album in 2016. As a sneak peak of what is to come, two songs from the debut have been featured in international Volvo commercials: “Mermaid” in a commercial for the Volvo Concept Estate campaign “Made in Sweden” and the first single off the album: “Erupt” in a big international TV campaign named Volvo Winter Story. The two features have triggered a huge wave of interest for Be The Bear internationally, with hundreds of thousands of listeners on Youtube eagerly awaiting the debut album to be released.
To listen to all of Be The Bears earlier music and read some of her earlier reviews, head over to the music page.