BE THE BEAR
Be The Bear is the nom de plume of Swedish artist and producer Christina Wehage, writing and recording in her commercial studio in Gothenburg, home to the artists’ record label Loud Attic Records. Her debut single “Erupt” is featured in an international TV commercial for Volvo, with over 700 000 views on Youtube. The single climbed the iTunes charts in Sweden, reaching no. 1 on the Alternative charts and no. 5 on All Genres.
The alias Be The Bear derives from Wehage’s childhood fear of bears and recurring cold-sweat nightmares. “I used to dream about them every night, chasing me up old wooden staircases. When dreams come back again and again, I think it’s because you’re trying to deal with something. I wasn’t facing my fears and challenging myself”. Christina adopted the totem of the wild bear, creating a powerful musical persona for herself.
When asked about Erupt, Christina states: “Erupt is my ode to new places in life and an invocation to the fearlessness in all of us. It’s about the learning experience of transporting strong emotions into something physical”.
“Cinematic and stunning, ‘Erupt’ is the goosebump inducing debut single from Be The Bear” – Wonderland Magazine “Reminiscent of Björk in its sheer free-wheeling creativity, ‘Erupt’ is a beautiful, wholly inspired return” – Clash Magazine “The sweeping orchestral arrangement and minimal electronic touches have garnered comparisons to AURORA and Florence + The Machine; artists similar not only in sound but in the fairytale feel of their various works. ‘Erupt’ seems an apt name for the artist’s almost volcanically dramatic arrival on the pop scene” – Line Of Best Fit